MORE THAN AN AGENT – WE ARE YOUR PARTNER
If you’re looking for a typical insurance agent to quote a policy, that’s just not who we are. Through serving thousands of clients – large and small – across 35+ states, we know it takes a partnership to be certain that what matters most to you is well protected.
The Peel & Holland team is known for a high level of expertise and care. We believe it is our job to build a lasting relationship and confidence that all you’ve worked hard for is properly insured. You can rest assured that you’ll have the coverage you need and won’t have added costs that you don’t need. Every client is treated as a unique situation, receiving a customized evaluation of specific needs and trusted advice from a partner who cares.
5 LOCATIONS
Regional teams, all with a national scope
36 STATES
Serving clients located all across the country
95 YEARS
A family-owned company with a proud legacy
20K CLIENTS
Protecting over 20,000 members nationwide
We also work hard to keep you updated on changing risks as your life, business and family evolve. As your partner, we want to understand your goals and help you achieve them with the knowledge that you are properly protected. We will help you make informed decisions, limiting surprises down the road.
THE COMPANY WE KEEP
We are proudly aligned with the best of the best. Our strategic alliances allow us to bring you the most innovative options with access to hundreds of insurance carriers and technology providers.
Keystone Insurers Group
As a member of Keystone Insurers Group®, we have access to a network of over 200 providers and competitive rates based on a premium volume of $2.6 million. This allows Peel & Holland to acquire resources on a large scale, while remaining independent of the carriers. Through Keystone, we can better serve your needs while continuing to deliver the personal service for which we are known.
Benefit Advisors Network
Through our alliance with Benefit Advisors Network (BAN), Peel & Holland is better able to control your company’s health care costs, stay on top of regulatory changes, and design more effective employee benefits plans based on specific industry knowledge. Our BAN membership expands our reach to hundreds of national carriers and technology platforms which means better options and tools for you.
OUR 95 YEAR LEGACY
It all started in 1924 when Dwight Peel founded a local insurance agency and was joined by partner Woodrow Holland in the late 1940’s. Our company was then known as Peel & Holland and proudly served families and farm owners in Western Kentucky. An insightful young leader, R.C. Riley, joined the company in 1965 and led the agency’s expansion and continued growth until his retirement in 2005. R.C. was instrumental in expanding Peel & Holland’s scope of services as well as its geographic reach. Serving as the president of the Independent Insurance Agents of America, R.C. helped lead our evolving industry to meet the changing and growing demand for sound risk management practices. In the 1990’s, Peel & Holland founded its Employee Benefits and Public Entity divisions. These strategic offerings rounded out the holistic services that clients receive today.
After nine decades in the industry, Peel & Holland continues to build on its legacy of expertise as a trusted advisor to over 5000 clients. Now under the leadership of R.C.’s two sons, Roy Riley and Keith Riley, and partner Kelly Harding, the company employees a team of industry experts working from five regional offices. Roy, Keith and Kelly all believe that relationships are a central to our organization and are committed to fostering great ones with our team, our clients, our industry and community partners. They continually work to build a value-driven culture, making Peel & Holland a great place to work and a great partner to the clients we serve – helping protect what matters most to them.
We proudly celebrate 95 years of service and look forward to many more!
HUMBLE, BUT PROUD
Here are just a few other things we humbly share, but are also incredibly proud of.
#1 Best Places to Work in Kentucky (2018/2021) – Small Business Category
Top Ten Best Places to Work in Kentucky (2019/2020)
Big I Best Practices Agency
Insurance Business America Top Insurance Employers 2021
Insurance Journal Best Places to Work – Southeast Region (2014/2015/2016)
National Agency of the Year 2021 – Keystone Insurers Group
Kentucky Agency of the Year 2021 – Keystone Insurers Group
Elite Agency – Southern Mutual Church Insurance
NetVU (Network of Vertafore Users) Board Member / Board President (2021)
BAN (Benefit Advisors Network) Board Member
Member of Independent Insurance Agents & Brokers of America
Member of Kentucky Chamber of Commerce
Member of Kentucky League of Cities
Member of Kentucky Association of Counties (KACo Benefits Group)
Member of Kentucky Non-Profit Network
Member of Society of Human Resource Management (SHRM) – Four Rivers Chapter
