Co-owned Peel & Holland and Riddle Insurance are named as Agency of the Year in Kentucky and National Agency of the Year by Keystone Insurers Group
Peel & Holland and Riddle Insurance announce their agencies were co-named as Kentucky State Agency of the Year 2021 along with the higher honor of being designated as National Agency of the Year 2021 by Keystone Insurers Group (“Keystone”) during their recent national conference.
Keystone’s “National Agency of the Year” award is designed not only to reward independent insurance agencies for favorable growth with select carriers, but also to recognize agencies that are driving innovation in the industry. Criteria for the companies’ selection as 2021 winner is defined as: preparing next generation leadership now; leading change in technology advancements; engaging strategic and marketing planning to guide and evaluate business decisions; employing best practices to continually improve the operations of their business and team; and developing new income sources to better balance their agencies’ revenue streams.
“We place extreme value on the relationship we have with Keystone,” stated Skip McGaw, president of Riddle Insurance. “Too often, insurance becomes a price-based commodity, something you can buy through a website. But to succeed in our industry, there must be intentional focus on client relationships. For us, it goes even further. We are intentional about the relationships we develop within our industry. We treat our carriers more like clients than vendors, investing time in resources in strengthening those carrier relationships. Partnering with the expertise at Keystone is another perfect example. The more we engage their support, our level of success reaches new highs. For us, our relationship has become invaluable.”
Keystone selected Peel & Holland and Riddle Insurance based on their performance following an unimaginable year in 2020. Both agencies persevered. Their team members stepped up during several transitions back and forth from remote work, never letting a client down or allowing their culture to falter. This year, the co-owned companies’ leadership team says they remain intently focused on growth and have become extremely intentional in providing their sales teams with a year-long training engagement, a new CRM system, and additional prospecting support. Also in 2021, both agencies refined their core focus and values, and managers expanded adoption of EOS (Entrepreneurial Operating System), specifically by streamlining internal processes. With multiple offices across Western Kentucky, both companies have added strong new talent in 2021 and are on track to exceed their annual revenue goals.
“We are always humbled by industry recognition, and when it’s on a national level from an organization as upstanding as Keystone, we realize we are doing the right things to grow stronger,” said Keith Riley, senior vice president of business insurance at Peel & Holland. “I’m proud to say that our team continually wins with confidence. There is not an account we wouldn’t pursue or competitor we wouldn’t take on because of the talent and resources that Keystone adds to our agencies’ teams. Our bench is stronger and deeper because of the relationship with have with Keystone.”
Keystone President and CEO David Boedker commented, “Remaining independent today is tough, but they’ve demonstrated what it means to grow and excel by strengthening their operations, empowering their staff, and setting new sales standards. Peel & Holland and Riddle Insurance are truly ‘The Key’ that helps us exemplify how independence works better together.”
Pictured Above: Accepting the award were Riddle Insurance President Skip McGaw (middle), Peel & Holland Risk Advisor Brittney Stinnett (holding award), and Riddle Insurance Risk Director of Sales Drew Wells (left of Stinnett).
Receiving Cash Prize of $5,000 from Keystone.